Yes, if you haven’t even gotten into basic commercial or corporate video production, then you absolutely should, but the truth is that to sustain any kind of success with your video content these days, you need to change with the tides.
And as always, there are plenty of things affecting those tides at the moment, including the rapidly growing popularity of live video, the emergence of impermanent content, and the evolution of 360 video and virtual reality.
Our sister wedding videography & photography company, Live Picture Studios, obviously works at and with a lot of wedding venues, which is why we know full well just how much some video content could help these kinds of places.
Whether it’s the place’s immaculate gardens & grounds, stunning spaces, unique charm, etc., a video can help to highlight these types of elements to let newlyweds-to-be know what makes the venue so special before ever having to step foot on the grounds.
Creating video content that stands out from the rest isn’t as easy as it used to be, no matter your objectives. There are just so many potential distractions and so much competition now, but the good news is all that competition has led to some new and interesting ways to use video to make things like building trust, gaining credibility, and staying consistent a little easier.
Whether you’re trying to sell a product or service or you’re just trying to promote yourself in some way, the ways that video production can help have changed and evolved, but the fact that it can help has remained the same.
When you’re putting together any type of corporate or commercial video production and your primary objective, or at least a large part of the mission, is to promote a product or service, to build your brand identity, or is business related in any way, there’s a high potential for boredom and you’ll have to do all you can to keep viewers immersed and invested throughout.
We’ve created all sorts of commercial and corporate videos in our time in video production in NY and NJ—you can check some of them out in Our Work gallery—and we know how to take even the subjects with the highest potential for boredom and build exciting, engaging videos around them.
October is here, and with it brisker weather, falling leaves, and Halloween!
And while many use the holiday as an excuse to eat as much candy as they can before collapsing, it’s also the perfect time to entertain and connect with your leads and current customers.
One way to do that is by creating a hard-to-forget commercial or corporate video, because if you can manage to make a lasting impression on your target audience with a high-quality, Halloween-inspired video production, they’ll remember you.
As video continues to become an increasingly important marketing tool, the odds of business owners and employees having to appear on camera will continue to go up.
And we’ve made enough corporate and commercial videos in our time in NY and NJ video production to know that some people are typically confident and eager about getting a chance to be a part of a production, while others aren’t too excited about the prospect of appearing on camera.
We get it. A film or video production is a process many know little about nor have much experience with and the notion of being on camera frightens people and/or creates anxiety, but one way that we can help relieve some of that anxiety is by helping you figure out what you should wear.