The seeds have been planted in the Garden State. June of next year may be an important time for the state of New Jersey and, particularly, for film and video production in Jersey City. The second largest city in the state has gained a reputation for being uncooperative with filmmakers and not very accommodating to their needs. However, that could soon change and Jersey City could become the premiere film and video production destination in the state.
New Jersey’s Senate Economic Growth Committee, after listening to film and television industry people along with university administrators, advanced the Garden State Film and Digital Media Jobs Act. The bill aims to dramatically increase the city’s allotted annual funds for film and digital media production tax credits. Studies have proven that these type of tax credits can be valuable tools to grow a state’s movie industry, and its economy as a whole.
Governor Christie took a stance against the hit reality show Jersey Shore, arguing it was an embarrassment and a waste of money. It’s hard to disagree about the embarrassment part, but a waste of money? Not at all. The money collected from parking meters increased drastically over the show’s run. It also impacted the local economy with cast, crew, and fans pouring money into hotel rooms, car rental companies, catering businesses, hardware stores, dry cleaners, legal fees, etc.
Jersey City has been taking additional measures with the hopes of making it a more enticing destination for production. The long and drawn out process for a filmmaker to acquire permits may get faster with the appointment of new positions within local government to handle much of the work. There are also plans to create a specialized online photo library to show off the variety of picturesque or otherwise interesting locations Jersey City offers.
New Jersey is just as close and convenient as Brooklyn or Queens is to Manhattan. Proponents of the bill point out the invaluable exposure big productions can offer. They also assure opposers that the funds are intended to benefit carpenters, electricians, and the like, not big actors and actresses. They sincerely believe that, come June of 2015, the state must get on board with offering competitive incentives to filmmakers, or it’ll be their own fault when big, money-generating film and video productions head across the river.
KVibe Productions is a full-service video production company. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.
Music videos are thought, by some, to have already experienced their heyday, but they’re actually undergoing a rebirth fueled by new channels blasted open by the internet. Yes, the old TRL glory days, when the industry was dominated by expensive productions, are over, but new directors are making their way and breaking new ground and some are doing so with their laptops right from their own bedrooms.
Since The Beatles’ Hard Day’s Night, one of the first ever made, music videos have presented a way for musical artists to express themselves on a different platform. They offer the opportunity to add a different dimension to their songs by illustrating them on a visual level. MTV was the first to see the value in music videos and debuted its first with the Buggles’ Video Killed the Radio Star. However, the original music network plays little music presently, having shifted programming to join the reality TV craze. This has led some to believe the art-form is dead or dying at the very least, but they are wrong.
The internet has created new ways to distribute music videos, with sites like YouTube and Vimeo providing an international audience for new artists to cheaply promote their videos to. Take one look at Justin Bieber, who was discovered on YouTube and has now become one of the most successful artists today.
This newfound creative freedom hasn’t led to all good things, though. You can go on YouTube and look through the endless, laughable amateur music videos that, sometimes, even then lead to a larger audience for the artist. Nonetheless, finding the right producer, with a working knowledge of new tools and technologies, will yield much more professional results and can still keep the costs low. You don’t need to spend Michael-and-Janet Jackson’s-Scream kind of money to produce a beautiful music video and reach a large audience anymore. The internet has dispelled the notion that the music video is dead and has exposed the truth; the video star is alive and well.
KVibe Productions is a full-service video production company located in New Jersey and serving the entire New York/New Jersey area. Whether it’s a product video production, a corporate video, or a commercial production, KVibe offers the total package of multimedia services from development through distribution.
Finally, after receiving our Red Scarlet towards the middle of March of 2012, we are finally releasing some content. One of our first Red projects for 2012 was working on a music video by CjP from Jersey City, NJ. They hired Kvibe Productions to produce the music video in a filmic fashion. We believe we achieved it. Below is a trailer and soon to come next week will be the Behind the Scenes documentary of the making of the music video titled “Forever”.
Director: Khoa D. Le
DP: Christian Vogeler
Assistant Director: Elia Adler
PA: Frank Bull & Mark Bowen
Main Artist: Akini
Featuring: Maino, Fred The Godson, and Godsend
Recently, we shot a music video in Long Island, NY with Akini, Maino, and Fred the Godson. It was a 1 scene performance music video titled “Living Dreams” starring Akini. This was our 2nd shoot with the Red Scarlet-X and it held up very well. However, just like every project we do, there were issues on set that could have gone really bad. However, as Kvibe Productions, we always find a solution.
First, it was set in a location where we had to run power all over the place so we didn’t blow out the circuit. Unfortunately, we kept blowing out the circuit where we had one PA ready to flip it back on “during” the performance. That was a huge headache and a task to overcome. Since Maino and the other artist didn’t have much time to stay and work, we really had to nail these shots with one take per shot. Amazingly, we nailed many money shots that came out fantastic.
In addition, we had to wait for the cars to be moved into the facility. There were some miscommunications with the owners of the vehicles which caused a lot of delays. Just as we thought we had time to work, we ended up having to be rushed. Luckily, we were fully prepared for all of that and we easily found solutions to make it work for this project while keeping the clients very satisfied.
We lit the scene up with a 4x Arri 640w, 1x Arri 2000w, 3x Arri 150w, and a few customized kinos. Our DP was Christian Vogeler who was just fantastic. I gave him the idea of the look I was after and he really did his thing to make it eye popping.
The crew which were the Kvibe interns did a fantastic job as well! The shoot could not have happened without the skeleton crew. There will be behind the scenes footage and more still images to come in the next few blogs. Subscribe and stay tuned to our news updates!