It’s no secret that taking a purely promotional approach to your video content isn’t the best idea anymore. In fact, it hasn’t been for a while now.
It’s not that you can’t do anything at all to promote yourself, your brand, and/or your own message or mission. It’s just that, first and foremost, you must do what it takes to compel viewers to watch and then keep them immersed enough to keep watching.
While things in video production & marketing are always changing in some way or another, whether it’s tech-related or something else, at the moment, the industry seems to be in the midst of a pretty seismic shift, relatively.
Viewers have more options now, not just in terms of the content itself but in the ways they can find and consume it. That means that they want and expect different things, and that’s not changing any time soon, which is why some adjusting is almost inevitably in order no matter your reasons for using video.
It’s officially here. Okay, so it’s actually been here, in some form or another, for a long time, but now, it’s finally making its way to the masses. So, if you haven’t yet considered folding virtual reality videos into your plans, you may want to give it some serious thought.
The thing is, like any other type of video, you need to understand the concept and its unique allure before wasting your time creating videos that don’t do what it takes to leverage that specific attraction, and therefore don’t stand out to viewers.
We talk a lot around here about the importance of achieving a cinematic quality in your film and/or video projects, but we also understand that, for those who don’t have much, if any, experience with film and/or video production, a cinematic quality isn’t always easily definable.
What makes one video more cinematic than the next? Well, a few things, and a lot of it comes down to the capabilities of the people you have creating your video, whether they’re in-house or you have to reach out, as well as the equipment you have access to, but there’s more to it than that.
Anyone trying to use video production to connect with people should know, by now, that in order to do that you need to start thinking a little more creatively. There’s so much competition now and audiences have a ton of options, so you may need to rethink your strategy to make your videos stand out.
One way to start generating some ideas is to take a good look at some recent viral videos to see if you can gain a better understanding of what made them work and which aspects you may be able to fold into your own plans. It’s often just a case of great timing, which is an art in itself, but there’s always something to be learned.
The final installment of the KvibeTV series on cinematic storytelling and screenplay structure, Cinematic Storytelling (Ep.3 / Pt 4 of 4) – Act Three: Climax and Resolution, has just been released and you don’t want to miss this one!
If you haven’t caught any of the previous parts, so far throughout the series, Kvibe founder/producer/director Khoa Le and his longtime friend and collaborator, actor/writer/producer/host Frank Licari, have discussed the fundamentals of screenwriting as well as the business side of cinematic storytelling.