No matter what message you’re trying to send nor story you’re trying to tell, video can undoubtably help you to reach and connect with the people you’re trying to build some type of relationship with.
That’s why it’s so important to start figuring out how to get yourself comfortable in front of a camera, if you’re not already. And if you’re not, don’t get bent out of shape over it. Not many are.
Not too long ago we released a post about the growing usage and popularity of vertical video, which you can check out here: The Rise of Vertical Video in a Mobile World.
The gist of it, though, is that, like it or not, vertical video is here, and in an ever-mobile world, it doesn’t look to be going anywhere any time soon. However, if you’re thinking of looking into vertical video for your own production plans, there are a few things you need to know.
Look, we get it. Whether you’re trying to build your brand’s presence or just your own, video may not seem all that necessary, especially if you don’t believe that the people with whom you’re trying to connect are craving video content all that much.
The thing is, at this point, no matter what your objectives are nor who you’re trying to reach with your content, chances are that video can indeed help. In fact, more than likely, it can help a whole lot more than you could imagine.
As always, things are changing in film & video production. It’s nothing new. After all, in any industry in which the tools and technologies, as well as the preferences of the people you’re trying to reach, are always evolving, never-ending change is fairly commonplace.
The thing is, as the industry and the people you’re trying to connect with evolve, you need to evolve as well, and it tends to be best to try and do it before everyone else catches on and does the same.
Industry influencers are the people within your field who are considered to be the experts, the thought leaders, the ones who, when they post some type of content, most of the other people in the industry tend to pay attention.
So, of course becoming an influencer in your own industry should always be part of your overall mission, and for more on that, check out this post, How to Use Video Production to Become an Industry Influencer.
Live-streaming video is quickly becoming a serious tool for videomakers, business, and marketers everywhere, and it still has a shiny new allure to it at the moment. Viewers love it simply for being live.
However, like with any new trend in video production & marketing, that shiny allure will soon fade, and it will then take more than simply taking your videos live to make them stand out.