As always, things are changing in film & video production. It’s nothing new. After all, in any industry in which the tools and technologies, as well as the preferences of the people you’re trying to reach, are always evolving, never-ending change is fairly commonplace.
The thing is, as the industry and the people you’re trying to connect with evolve, you need to evolve as well, and it tends to be best to try and do it before everyone else catches on and does the same.
It’s no secret that taking a purely promotional approach to your video content isn’t the best idea anymore. In fact, it hasn’t been for a while now.
It’s not that you can’t do anything at all to promote yourself, your brand, and/or your own message or mission. It’s just that, first and foremost, you must do what it takes to compel viewers to watch and then keep them immersed enough to keep watching.
While things in video production & marketing are always changing in some way or another, whether it’s tech-related or something else, at the moment, the industry seems to be in the midst of a pretty seismic shift, relatively.
Viewers have more options now, not just in terms of the content itself but in the ways they can find and consume it. That means that they want and expect different things, and that’s not changing any time soon, which is why some adjusting is almost inevitably in order no matter your reasons for using video.
It’s officially here. Okay, so it’s actually been here, in some form or another, for a long time, but now, it’s finally making its way to the masses. So, if you haven’t yet considered folding virtual reality videos into your plans, you may want to give it some serious thought.
The thing is, like any other type of video, you need to understand the concept and its unique allure before wasting your time creating videos that don’t do what it takes to leverage that specific attraction, and therefore don’t stand out to viewers.
It should come as no surprise at this point to hear about the increasing number of people watching videos on their mobile devices, and not just any videos, but longer ones. At one time, the general thought was the shorter the better, but things have been shifting for a while.
The only question now is why and, in reality, there are several factors, and as longtime NY / NJ video production pros, it’s our business to have a firm understanding of them all so that we can get all we can out of any long-form videos we create.
We all know, or should know by now, how important it is to learn as much as you can about the audience you’re trying to reach, your target audience, before creating any kind of content for them, including video. That way, you can tailor it to their specific wants, needs, preferences, expectations, etc.
But the hard truth of it is that only a small percentage of the people who watch your videos or visit your site will actually take the next step, which is why retargeting is so important now, and as NY / NJ video production pros who’ve been in the business for a while, trust us when we tell you that sites like Facebook are proving to be the perfect retargeting realms.